For this project, I conceptualized and developed a complete brand identity for Fractured Lit, a fictional literary magazine focused on edgy, unconventional narratives. The name itself, Fractured Lit, inspired a logo that visually represents the concept of broken and reconstructed stories, featuring a modern, fragmented typeface. I extended this visual language to create a cohesive brand identity, including color palettes, typography, and a mock magazine cover. This project demonstrates my ability to craft a compelling brand from concept to execution, encompassing logo design, visual identity, and print application, all while maintaining a consistent and engaging aesthetic.